Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. Digital marketing is also known as Data Driven Marketing.
- Types of Digital marketing:-
- Inbound marketing:Inbound marketing refers to marketing strategies that focus on pulling audiences in instead of going out to get prospects’ attention. Inbound marketing pulls visitors in, increase brand exposure, and creates brand authority through the creation of valuable content.
- Outbound Marketing:Outbound marketing is just another name for “traditional advertising methods”, it is devised to contrast with the newer “inbound marketing”. It includes television and radio advertising, print advertising, telemarketing, direct mail, and outdoor advertising.
Digital marketing is an online marketing Which can be done through different social media platforms like Facebook, Instagram, Linkedin, Twitter etc
Digital marketing Techniques
> SEO(Search Engine Optimization)
> SEM(Search Engine Marketing)
> SMM(Social Media Marketing)
> SMO(Social Media Optimization)